Ever wanted to tour the world with Justin Bieber? Well, the pop heartthrob gives fans a chance to do just that in the doc-style video for “Company,” the latest single off Purpose.
The Biebs takes viewers with him everywhere, from snow to sunshine, from waterfalls to skateboard ramps. It’s an unguarded glimpse into his travels over the past year, including a behind-the-scenes look at his famous Calvin Klein underwear photo shoot, and trips to admire the wonders of the world.
The clip, directed by Justin’s personal videographer Rory Kramer,is also filled with quick-paced scene shifts, going from “Purpose World Tour” rehearsals to the main stage, including cameos from friends like boxer Floyd Mayweather and manager Scooter Braun, among others.
“Personally, I love this video because it’s an honest look at my journey,” said Bieber. “The process of putting together this album and this tour—surrounded by people I love to be with—has been really special. I’m proud of it, it’s been a lot of fun and lot of hard work, and I think that really shows in video. I hope my fans like it as I much as I do, because it’s really all for you.”